A portfolio of stories.

Brand positioning for iconic hotels. Names for buildings people will call home. Website words that stir something inside. Ad headlines to make heads turn. Even captions for a destination colouring book.

On the real estate side, I have shaped brands and crafted copy for over 250 master-planned communities, boutique townhome developments, luxury towers, and intimate low-rises. I’ve also helped developers, architects, interior designers, and marketing firms express themselves through compelling corporate web copy.

UPDATE: I now conduct my branding and copywriting work from studio telltale.

Featured Work:

Into the Wilderness / worldwide / luxury travel / full web copy

With dramatic castle ruins on barren hilltops, mist-cloaked glens, and craggy mountains cradling world-famous lochs, there is no shortage of provocative scenery in Scotland. Aside from its spectacular backdrop, this northern country is known for its passionate heritage, unwavering warmth, mystical creatures, and wide-ranging whiskies.

The Collection / West Vancouver / high-end single-family homes / British Pacific Properties & BattersbyHowat / brochure & web copy

An Intimacy Materializes Between Nature and Design
Clinging to the contours of a forested mountainside, a limited collection of ten iconic residences crowns West Vancouver in the Uplands community. In a collaboration between British Pacific Properties and BattersbyHowat, design is informed by this majestic natural environment to create an integrated living experience like no other.

First Track / Vancouver / developer / teaser & full web copy

Building better means tapping into the soul of a community. It means listening to the needs and wants of those who use and live in our spaces. People and places are everything to us. Doing things together is the only way forward.

Sixteenth & Cambie / Vancouver / high-end condos / Wesgroup / brochure & web copy

In our current culture, we strive for individuality, to leave our mark, to stand out in a crowd. Designed by Olson Kundig, Sixteenth & Cambie aligns with this climate, resulting in a form that’s far from ordinary.

Formwerks / Vancouver / developer & architect / four mini booklets to communicate the firm’s history, values, viewpoint, and approach

Homes are co-authored by the designers and the homeowners. A building can have all the intricate design elements an architect can throw at it — but people need to live in it and they need to be happy. That comes from connection.

Reduxwood / furniture design / select web copy

In the depths of some Central American lakes, entire rainforests stand forgotten. These ancient trees, alive for hundreds of years and submerged for decades, are beautifully altered by water. Shaped by nature’s own hand, the trees develop into distinctive forms that can only be described as singular.

More Travel & Hospitality Work:

Fairmont / two North American hotel properties / brand strategy & positioning & program naming
JW Marriott Parq / Vancouver / hotel / brand story for internal use
Chateau Okanagan / Kelowna / hotel / web copy
Fairmont / Western Mountain Region / hotel / holiday card
OPUS Hotel / Vancouver / hotel / blog content & brand story
Sorella Restaurant / Vancouver / restaurant / elements of web copy
Painter’s Lodge / Campbell River / resort / elements of web copy

More Real Estate Work:

Hudson House / Victoria / rental homes / Townline / web copy
Form / Vancouver / tower / Anthem / brochure & web copy
Nexus / Vancouver / commercial mid-rise / web copy
Weston Place / West Vancouver / mid-rise / Darwin / web copy
Fulton Market / Chicago / rental homes / Onni / brochure & web copy
1331 Ambleside / West Vancouver / mid-rise / Pacific Lyte / brochure & web copy
The Robinsons Parkside / West Coquitlam / townhomes / Formwerks / brochure & web copy
Cornerstone Marketing Realty / Toronto / marketing firm / corporate web copy
Westland Living / Vancouver / developer / select web copy
The Willow / Vancouver / townhomes / Terra Blanka Developments / brochure & web copy
Raphael / Vancouver / high-end low-rise / Landa / brochure & web copy
Kutak Development / Vancouver / developer / web copy
One + Two Shaughnessy / Port Coquitlam / two mid-rise / Kutak Development / brochure & web copy
BYU Design / Vancouver / interior design / corporate brochure & select web copy
Heritage Collection / Vancouver / townhomes / Formwerks / web copy
Formwerks Boutique Properties / Vancouver / developer / web copy
Jinju / West Coquitlam / high-end tower / Anthem / brochure & web copy & naming
StreetSide Developments / Surrey / developer / corporate social media content
ASPAC / Vancouver / developer / corporate social media & branded magazine content
Paradigm at River District / Vancouver / tower / Wesgroup / brochure & web copy
W68 / Vancouver / tower / Westland Living / brochure & web copy
One Water Street / Kelowna / two towers / NADG & Kerkhoff / brochure & web & ad copy
Wynwood Green / Coquitlam / two towers / Anthem / brochure & web copy & naming
Toppen Ridge / North Vancouver / townhomes / Formwerks Boutique Properties / brochure & web & ad copy
Holland Row / North Vancouver / townhomes / PC Urban / brochure & web copy
Kin Collection / Burnaby / townhomes / Beedie / brochure & web copy
Executive on the Park / West Vancouver / tower / Executive Group Development / brochure & web & sign copy
Format / Vancouver / mid-rise / Cressey / ad & direct mailer copy
Chloe Kerrisdale / Vancouver / low-rise / Matchpoint Development / brochure & web copy
Kinship Co-op / Vancouver / co-op homes / Townline and Community Land Trust / web copy
ERA / Maple Ridge / mid-rise / SwissReal Group / brochure & web copy
Kerkhoff / Kelowna / construction / corporate web copy
Dockside Green / Victoria / tower / Bosa Development / brochure copy
Sydney Townhomes / Coquitlam / townhomes Trillium Projects / brochure & web & email copy
Wood + Water / Surrey / townhomes / Anthem / brochure & web copy
Landmark at Waterfront / Calgary / high-end low-rise / Anthem / brochure & web copy
Founders Block / North Vancouver / Anthem / brochure & web copy
Five Road / Richmond / townhomes / Anthem / brochure & web copy
Pine Creek / Calgary / master-planned community / Anthem / web copy
Sirocco / Calgary / single-family homes / Anthem / web copy
Iron Horse / Chilliwack / townhomes / Diverse Properties / brochure copy
Verge / Langley / townhomes / Essence Properties / brochure & web copy
Oslo at UniverCity / Burnaby / 8th Avenue Developments / brochure & web copy
Belle Isle / North Vancouver / townhomes / Citimark / web copy
Joie / Vancouver / townhomes / Inhaus Development / brochure & web copy
Monument / Vancouver / low-rise / Epta / brochure & web copy
44 East Ave / Austin, Texas / tower / Intracorp / brochure
University District / Surrey / tower / Bluesky by Bosa Properties / brochure & web copy
50 Electronic Avenue / Port Moody / mid-rise / Panache Group / brochure & web copy
Hudson Place One / Victoria / tower / Townline / brochure & web & ad copy
Aalto / Coquitlam / townhomes / Intracorp / brochure & web & ad copy
The Holland / Surrey / tower / Townline / brochure & web copy
Ovation / New Westminster / tower / Domus / brochure & web copy
Chelsea / Vancouver / mid-rise / Cressey / brochure & web copy
Hensley / West Coquitlam / tower / Cressey / brochure & web copy
Foster Martin / White Rock / tower 1 / Landmark Premiere Properties / brochure & web copy & social media content
Choklit Park Terraces / Vancouver / townhomes / Coromandel Properties / brochure & web copy
MLA Canada / Vancouver / marketing / corporate web copy
Basalt / Vancouver / mid-rise / Pennyfarthing Homes / brochure & web copy
Forefield Development / Vancouver / developer / corporate web copy
Willow / Sacramento, CA / single-family homes / Anthem United / brochure & web copy
Cascade City / Richmond / mid-rise / Landa Global / brochure & web copy
Bellevue by Cressey / West Vancouver / high-end tower / Cressey / brochure & web & ad copy
McKinnon by Cressey / Vancouver / high-end low-rise / Cressey / brochure & web copy
Station Square / Burnaby / towers five & six / Anthem & Beedie Living
Eighty One Wellesley / Toronto / tower / brochure and web copy
The Peninsula / New Westminster / tower / Aragon Properties / brochure & web copy